CELEBRITYINSIGHTS  08.24

Matthew McConaughey and Camila Alves

Pantalones Tequila

Matthew McConaughey and Camila Alves are a married couple who know how to have fun. While promoting their joint venture, Pantalones Tequila, they donned their sports gear — purposefully leaving off the pantalones component.

Alves stylishly wore a white collared button-up shirt with an orange patterned sweater vest over it, and McConaughey looked dapper in a three-piece brown suit and matching top hat.

McConaughey and Alves shared the photo on Instagram and the humorous responses were lighthearted and clever.

The couple launched their tequila company in 2023 and their carefully crafted advertising campaign is centered around their central theme, “We’re precious about our tequila, not our pants.”

So far, they’ve taken over pickleball courts, croquet lawns, and their branding is set to continue to appear in the same places that wine connoisseurs gather.

“While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun,” their press release said. “That’s where the name Pantalones came from and that’s why you won’t see us wearing any.”